5 Reasons to Build Your E-commerce Site With Magento

When it comes to building a high-quality, durable e-commerce site, there are any number of platforms and content management systems (CMS) that claim to be able to do everything from automated marketing to conversion rate optimization. And yet, most of the world's biggest online stores – not to mention thousands of smaller ones – ultimately turn to Magento to build and manage their e-commerce sites.

We think that's a great decision, and recommend that our clients do it, too. Here are five reasons to build your next e-commerce site with Magento:

It has the biggest feature set. Although the crowds can sometimes be wrong, there is a very good reason that so many major online retailers trust Magento. There just isn't a more stable, fully featured e-commerce platform on the market today.

The analytic information Magento provides leads to higher conversions. In e-commerce, and especially conversion rate optimization (CRO), information is everything. The more you know about your customers, the better prepared you can be to give them the right offers and products. Magento has an unmatched analytics and lead tracking system, giving you the flexibility to make your e-commerce site more profitable over time.

Magento is search engine friendly. Of course, bringing potential buyers to your site is half the battle. Having a search engine friendly e-commerce platform is a necessity for any online store, and Magento is one of the best.

Magento supports mobile e-commerce. Up to 25% of all online purchases this year will be made from smart phones and other web-ready devices. Luckily, Magento supports mobile e-commerce, both in your main online store and in mobile versions.

Magento also has advanced marketing features. Want to display different sites for different types of customers, track them based on their purchases, execute detailed e-mail marketing campaigns, or do something else to drum up business? Magento supports all of these features and a lot more, so the only thing limiting you in your e-commerce marketing is your imagination.